![]() ![]() Acquired by Twitter San Francisco, California, United States 11-50 Seed Private 304,733 Highlights Total Funding Amount 1. ![]() Twitter shares are up 1.58 percent today, at $34.46. Namo Media develops elegant and less interruptive ad formats that integrate with the user’s stream of content. Twitter did not immediately respond to a request for comment about the value of the Namo Media deal. Making it easier for app developers and publishers to create useful advertising is clearly a part of Twitter's strategy for bringing in more revenue. Its ads initiatives are a key part of that, especially if it cannot dramatically increase its user base in the short term. On the heels of two financial quarters that have disappointed investors due to slow user growth, it is incumbent on Twitter to do whatever it can to boost revenue. The startup helps developers run native in-stream ads in the midst of their. UN’s arbitrary detention group calls for immediate release of Palestinian Abu Zubaydah, saying detention has no basis in law A UN body has declared that the detention of a long-term Guantánamo. Join us at TNW Conference June 15 & 16 in Amsterdam Here are four reasons why. Twitter said in its post that with both MoPub and Namo Media on board, it will be able to build "the best native ads platform for app developers and publishers." Twitter has acquired a number of startups recently, and the latest is a native mobile ad specialist called Namo Media. Regardless, Namo Media said its goal was still to improve the native ad landscape for all mobile app developers. The Namo Media acquisition comes on the heels of Twitter's $350 million purchase of mobile ad network MoPub last year. Although Twitter did not disclose the purchase price in a blog post about the deal, the Wall Street Journal reported that it was for less than $100 million. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than. ![]()
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